The subtitle of What Would Google Do? is: "Reverse-Engineering the Fastest-Growing Company in the History of the World." Jeff Jarvis proposes to disclose the secret of Google's corporate success and to apply the principles he identifies to other sectors of the corporate and commercial world.
Some of his observations do not apply in a direct way to the comparatively non-commercial endeavours of the Christian Church. However, Jarvis also proposes that as a consequence of the Google experience that the typical consumer in our culture has acquired new expectations. While the church may not have customers in the usual sense of the word it does propose to interact with this same populace. Jeff Jarvis` key observations need to be evaluated to determine whether or not they ought to shape how the Christian Church understands contemporary culture.
Who better than the author to introduce the book:
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